Are You Wasting Time on Social Media Sites?

time spent on social media

By Cunningham 07/27/15

I’m not implying that you shouldn’t be on those sites. I’m just wondering if you’re using them to their potential. As a small or medium-sized business owner every minute counts.

It’s not that you need to be posting and sharing more. It’s that you should make sure your ROI (return on investment) is worth it for you. In other words, you should invest in quality, not quantity. If you don’t, you might be wasting time.

Mindful sharing will bring you more friends, more shares, and more likes, which results in more people to spend their money on your product or service.

Below are helpful tips to make sure you’re spending your time wisely online.

Pick Your Social Platform

You don’t have to be everywhere. More important, you don’t have time to be everywhere! Select social media platforms that you find engaging and/or worthy, and use them to the best of your ability. If you don’t like a platform won’t be good at it. Take the time to understand the value for your business… if it’s not there, move on.

Be Social

It’s called social media for a reason.

Social media is just that , social. Many people think it’s a waste of time for that reason. If you are not careful it is easy to lose more time than intended.

Focus! Remember that you’re making friends, business fans, and building relationships.

Think of social media as a giant virtual grand opening, but one where it’s easier to interact with strangers. Most people find it more comfortable to engage people through social media than to blindly approach them at an opening.

Make Strategic Connections

Don’t sit back and wait for people to find out about your product or service art. Reach out!

Make strategic connections with people you want to know about your business. Friend, follow, and subscribe to the people, businesses, and organizations you want to build alliances with.

Go beyond liking posts and sharing them. Become part of the conversation by offering your opinions and experience. This is huge and will make the difference.

Acknowledge People

People appreciate being singled out for the good they’ve done in front of a large audience.

Congratulate or acknowledge super fans or key vendor partners. Brag on them in a post of your own. This also encourages your followers to follow them.

Help People

Smart Marketing Is About Help, Not Hype. “If you sell something, you make a customer today. If you help someone, you may create a customer for life.”

Listen

Listening is the white-hot secret for generating content. It will make you smarter.

What’s hot in your industry circles? What do you have to contribute to that discussion?

Listen to the conversation around you. If you’re always in broadcast mode (telling people what you’re doing, what you’re selling), you aren’t being social – you’re being promotional. At the same time …

Share What You Do

Let’s face it. You’re not on these sites because you don’t have anything better to do. You’re on them because you want to gain recognition and sell more products or services.

Post images and videos of every aspect of your business. Share your accomplishments and community contributions.

People are following you for a reason, and it’s probably not because of what you had for lunch.

You can’t pitch everything, but remember that people are following you for a reason. They’ll be disappointed if they are the last to hear about what is new in your business.

It’s not that you need to be posting and sharing more. It’s that you should make sure your ROI (return on investment) is worth it for you. In other words, you should invest in quality, not quantity. If you don’t, you might be wasting time.

 

 

 

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